
What Coaches Think
Child-first coaching will look different for each coach and each sport, but the focus on voice, choice and journey as the founding principles of the Play Their Way movement will be consistent.
As a grassroots coaching movement, the Children’s Coaching Collaborative are committed to making sure the campaign development is representative of the coaching voice. During the campaign’s conception, we have undertaken focused exploratory research with coaches, as well as with children and young people to inform and inspire the movement.
The research enabled us to understand and creatively explore:
What the Research Told Us
Research Recommendations
Of the coaches we spoke to, many have given their lives to sport or their community and are very motivated by positive outcomes for children and young people.
Many felt that coaching is harder work than it used to be, but that they recognise their role is to help young people in a way that goes beyond developing sporting skills.
To inspire and support coaches at scale and to boost the positive experience of children and young people our research identifies that the Children’s Coaching Collaborative must:
- Showcase best practices to demonstrate impact and leverage wider change
- Support coaches to develop their child-first coaching practices
- Deliver wider systemic awareness to facilitate change
- Provide a clear child-first intention to persuade behavioural change

The case for change
Learn more about some of the foundational insights which have fuelled the conception of the Play Their Way movement.

Understanding coaches
The CCC has commissioned research to understand more about the backgrounds, experiences and needs and wants of children’s coaches.

Ask us a question
Got questions about child-first coaching and the Play Their Way movement? We can help.
Join the movement!
Whether as parents, coaches or young people, we all have a role to play in helping create a huge cultural shift in the way we engage children in physical activity, to help them become healthier and happier and to develop them as people.

SHARE THE MOVEMENT
Help spread the word by sharing this website with fellow coaches!