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Women in Sport
The charity Women in Sport was founded in 1984 and has a track record of success in securing change based on its deep understanding of the needs and aspirations of women and girls at each life stage and its determination to break down stubborn gender inequalities through its work within the sports sector and beyond.
Why are you involved with Play Their Way?
Women in Sport believes in the Children’s Coaching Collaborative strategy of supporting coaches to design sessions from children’s perspectives, so they are based on things that really matter to children – fun, freedom and belonging. We know that only one-third of girls enjoy taking part in sport and physical activity (Sport England Active Lives CYP survey 20-21), and this needs to change if we want to increase girls’ participation and help them develop a life-long love of sport and exercise. It’s therefore crucial that girls’ voices are at the heart of coaches’ thinking. The principles of the CCC ensure that all children have a say in the sport and physical activity they take part in.
We know that children’s participation in physical activity is driven by enjoyment, but unfortunately enjoyment levels are dropping – especially for girls. Due to gender stereotyping and girls being excluded from sport, it is vital that coaches recognise the unique needs of girls. The CCC is ensuring that all children have a say in how they take part in physical activity. Coaches play a key role in making sure that children develop a life-long love of physical activity, and it’s important that they keep the interests and voice of the child at the heart of their coaching."
Lisa West, Head of Policy, Partnerships & Public Affairs Women in Sport
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